Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. Found insideThis is a study of ekphrasis, the art of making listeners and readers 'see' in their imagination through words alone, as taught in ancient rhetorical schools and as used by Greek writers of the Imperial period (2nd-6th centuries CE). Found inside7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. This is your guide to the way jurors make decisions, and how you can use that knowledge to convince them that your story of a case is the correct version. What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it ... This book is an examination of the psychology of compliance. Written in a narrative style the author combines research and his own experience with the techniques and strategies commonly used to gain compliance and to influence the outcome. Optimal persuasion is achieved only through optimal pre-suasion. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Drawing on fields such as neuro-linguistic programming (NLP) and Ericksonian and classical hypnosis, this book provides skills and tactics to help clinicians avoid communicational roadblocks, find what is really important to patients, why ... Found insideFrom consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. The papers in this collection run the gamut from library administrators addressing how to make data presentations appealing and effective, to an article on applying capital budgeting models to libraries, to a simple way to integrate Excel ... Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Found insideThis is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. This book develops a central theme: legal persuasion results from making and breaking mental connections. This concept of making connections inspired the authors to take a rhetorical approach to the science of legal persuasion. How did psychiatrists effect such a dramatic change in their profession's fortunes and aims? Here, Elizabeth Lunbeck examines how psychiatry grew to take the whole world of human endeavor as its object. Found insideThis book is a clear and compact guide on how to succeed by means of such goal-oriented negotiation and cooperative persuasion. Found insideC.2 kept up to date by pocket parts. Found insideThis book argues for an approach to employee communication that sets out to liberate employees from the stifling constraints that organisations continue to impose on them. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Unleash The Power Of Psychology, Avoid Disagreements And Get What You Want Out Of Life With This Comprehensive Guide To Persuasion And Influence If you've always wanted to learn how to convince other people to see things from your ... Featuring ten new chapters - one for each year - that reveal even more secrets of persuasion. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and ... This book summary is created for individuals who want to flesh out the essential contents but are too busy to go through the entire book. This book is not intended to replace the original book. Get Anyone to Do Anything The legendary leader in the field of human behavior delivers the national bestselling, must-read phenomenon that changed the rules. For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works. Found insideThe fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition. Found insideThe Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately ... Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. "Learn the six psychological secrets behind our powerful impulse to comply." - cover. Found insideIn Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Found insidePersuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Discover the surprising reasons people say yes, and learn how to:• Radiate an aura of expertise• Win trust and leverage credibility• Build a business case that appeals to both heart and mind• Adapt for personality, gender, and ... This book, Influence Human Behavior, was written for those who do not have the natural ability and who want what others have. This book develops a central theme: legal persuasion results from making and breaking mental connections. This concept of making connections inspired the authors to take a rhetorical approach to the science of legal persuasion. This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. Originally issued in 1954 and updated in 1961 and 1987, this pioneering study of "small group" conflict and cooperation has long been out-of-print. In researching this penetrating work, Dr. Levine and a host of students went undercover to observe and expose the tactics of persuasion professionals, from hucksters selling everything from cosmetics to health, timeshares to kitchenware, as ... The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. Found insideThis isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to ... A radical idea: persuasion isn ’ t a book full of tips life-hacks. 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