Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations. This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking ... With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. This is an incredible book all about how to influence, persuade and the principles of persuasion. These are the views that shape buying decisions. These are the views you must shape and use. "Geoff Burch is the master of persuasion" —Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps This book will change your life. (Is that persuasive enough?) Getting what you want isn't easy. In researching this penetrating work, Dr. Levine and a host of students went undercover to observe and expose the tactics of persuasion professionals, from hucksters selling everything from cosmetics to health, timeshares to kitchenware, as ... Found insideThis accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. The keys: Cultivate a deep understanding of yourself by identifying your most valuable strengths and most dangerous weaknesses; Articulate how you learn and work with others and what your most deeply held values are; and Describe the type ... Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. Found insideIn this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. This book covers the theory, design and applications of computer networks, distributed computing and information systems. Influence …in 30 Minutes is the essential guide to quickly understanding the psychology of influence as outlined in Robert B. Cialdini’s best-selling book, Influence: The Psychology of Persuasion. Found insideIntroduction xv Chapter 1: The Power of Persuasion: How Empathy and Sincerity Work Wonders for You 1 Chapter 2: Being a Good Listener: Why Listening Is So Crucial 11 Chapter 3: Attention, Please: Keeping Attention Where You Want It 27 ... Found inside – Page iConversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and ... The author shares his perspectives and insights on inspirational leadership, drawing on the life and work experiences of contemporary inspirational leaders, from his work as a mentor and leadership coach, and as founder of Leadership First. Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. This book constitutes the proceedings of the Third International Conference on Human Aspects of Information Security, Privacy, and Trust, HAS 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, ... Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. This book provides a diverse collection of studies reporting the effects of social influence processes in multiple cultures at both the universal and culture-specific levels. The book is characterized by three distinct features. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. This is an incredible book all about how to influence, persuade and the principles of persuasion. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some ... Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately ... The Political Mind is a passionate, erudite, and groundbreaking book that will appeal to anyone interested in how the mind works and how we function socially and politically. Found insideThis is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and ... Found insideThe new 2nd edition of this pocketbook lists five easy steps to influence, eight influencing styles, ten good reasons to build rapport and four different personality types with influencing techniques for each. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. This is an incredible book all about how to influence, persuade and the principles of persuasion. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more. We are beholden to our peers, even when we think we’re calling the shots. This is the power of others. Found insideBut what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Illuminated with stories from Kenrick's own colorful experiences -- from his criminally inclined shantytown Irish relatives, his own multiple high school expulsions, broken marriages, and homicidal fantasies, to his eventual success as an ... In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help ... Found insideA groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. Found insideBut how do we really gain power? And what does it do to us? As renowned psychologist Dacher Keltner reveals, the new science of power shows that our Machiavellian view of status is wrong. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any ... In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to ... Influence PEOPLE can make that become a reality for you. Brian Ahearn breaks down decades of research into actionable ideas that will have more people saying yes to you more often. " -Midwest Book Review "This book is practical, useful, and insightful, and it will make a difference in your life." -Richard L. Weaver II, PhD, author, And Then Some: Essays to Entertain, Motivate, and Inspire! The first book to expose how advertising and media attempts to control our thoughts and desires. Found insideCould there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and ... Praise for The Influential Fundraiser "The Influential Fundraiser is dazzling! 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