Found inside – Page 22Every Beautyrest mattress is guaranteed for 15 years. If structurally defective first 2 ... And Beautyrest comes regular firm or extra firm in all sizes. Found inside – Page 4The Creators of the world-famous gentle-firm Beauty- rest* now bring you the Beautyrest Extra-Firm. No matter which Beautyrest you choose, ... Found inside – Page 72For firm comfort, refreshing rest, and long-lasting economy . . . choose Beautyrest. Normal-firm or extra-firm . . . extra-length and extra-width also ... Found inside – Page 5So, even though you may want an extra-firm mattress, we don't think your back ... You can't get more from a mattress unless you buy more of a Beautyrest. Found inside – Page 125Remember, only Beautyrest gives this combination—the firm, level support you need plus the luxurious comfort vou want. The least expensive mattress you can ... Found inside – Page 120Any way you figure it, Beautyrest gives you most for your mattress money! ... of firmness Choose the famous Normal-Firm model, or the new Extra-Firm model. Found inside – Page 103If buying a mattress is the last thing on your mind, don't stretch out on a King- size ... Our Beautyrest comes Regular Firm or Extra Firm— never soft. Found inside – Page 139It isn't the price that tells the whole story on a mattress. ... NORMAL-FIRM ("Standard") EXTRA-FIRM Why Beautyrest at $69^ is the least expensive mattress ... Found inside – Page 57This type of construction results in a mattress that can be too firm! Too firm for comfort! But Beautyrest is different. Each one of the 837 springs is ... Found inside – Page 134When you look at a mattress, all you can see is the cover. ... Beautyrest is made in two models— with two degress of firmness: Normal-Firm, and Extra-Firm. Found inside – Page 79On an ordinary mattress, the springs are locked together by wire so tightly that they can he too firm! Too firm for comfort! But Beautyrest is different. Found inside – Page 111ORDINARY ” MATTRESS Choice of Firmness gets its own support . ... Get both on the new Beautyrest . Standard model $ 69.50 ; Extra - Firm model $ 69.50 ; King - size , 80 " long , $ 79.50 ; Super* size models ( longer and wider ) also avail ... Found inside – Page 77Beautyrest is made with twice as many springs as an ordinary mattress. ... Normal-firm or extra-firm model . . .extra-wide and extra -long also available. Found inside – Page 167You can't see inside the mattress; and unless you know what's inside the mattress, ... (2) Extra-Firm model Beautyrest if you want or need more support. Found inside – Page 99-I WHEN YOUR DOCTOR SAYS, "get a firm mattress," it's easier said than done. ... firmness with the best of comfort, the new Extra-Firm model Beautyrest. Found inside – Page 28Beautyrest now comes in TWO different models 1. Standard 2. Extra-Firm! Do you like your Beautyrest* gentle-firm? Or would you prefer Extra-Firm? Found inside – Page 18Beautyrest Back Care II It gives you support that's extra-firm plus. From $119.95, Mattress or Foundation/Twin or Double, — w. rjif.,^:..., ijj~3»'^*ih*^ ... Found inside – Page 121Remember, only Beautyrest gives this combination— the firm, level support you need plus the luxurious comfort you want. The least expensive mattress you can ... Found inside – Page 63Both yours in new Extra-Firm model Beautyrest* at no extra cost! ... Exclusive secret of Beautyrest — firmness plus comfort BEAUTYREST MATTRESS On an ... Found inside – Page 37... writes : "Our Beautyrest is 25 years old. The sides are still square and firm. ... "ORDINARY" MATTRESS BEAUTYREST MATTRESS Springs wired together. Found inside – Page 127Remember, only Beautyrest gives this combination—the firm, level support you need plus the luxurious comfort you want. The least expensive mattress you can ... Found inside – Page 71She wanted the right firmness in a mattress She wanted the right comfort in a ... Only Beautyrest offers a choice of firmness: Extra- Firm or Normal-Firm. Found inside – Page 102Beautyrest is made with twice as "ORDINARY" MATTRESS many springs as ... Normal-firm or extra-firm . . . extra-length and extra-width also available. Found inside – Page 11Simmons , the world's foremost authority on sleep and sleep equipment , has your answer in a mattress that combines the best of firmness with the best of comfort , the new Extra - Firm model Beautyrest . * See the difference in the pictures that ... Found inside – Page 48... Methods to a Field Notably Devoid of Them The 80-year-old mattress firm, about to introduce a new Beautyrest model, ... running-mate—for the simple reason that Simmons has discovered that enough people want an extra-firm mattress to ... Found inside – Page 47Plus all other Beautyrest extras. Regular firm or extra firm models. Queen-size set (mattress and box spring foundation) for single-bed comfort for both ... Found inside – Page 11Get your dream mattress and boxspring —and a year's free supply of sheets to match ! See the Dual - Comfort Beautyrest , too ! Here's the ideal Supersize for those with different comfort requirements .. normal firm on her side , extra - firm on ... Found inside – Page 95"I like the new Extra-Firm model Beautyrest. ... and firm. And these pre-built edges bring mid-mattress comfort right out to the edge of your Beautyrest. Found inside – Page 28Beautyrest . And beause everyone has a different idea of how firm a mattress hould be , Beautyrest now comes in four firmnesses . Besides Jormal Firm , there are three Back Care models : Extra Firm , xtra Firm Plus , and Super Firm . Found inside – Page 171Coils give gently under the weight of your, lighs, for example, yet firm up to support the ... and Beautyrest Extra-Firm (for those who need or prefer it). Found inside – Page 42For over 40 years the Beautyrest mattress has given millions of Americans the best ... Firm Beautyrest (perfect for most people) or Extra Firm Beautyrest. Found inside – Page 113Remember, only Beautyrest gives this combination—the firm, level support you need plus the luxurious comfort vou want. The least expensive mattress you can ... Found inside – Page 43His spine needs the firm support a Beautyrest gives. ... The way Beautyrest springs are constructed and placed in the mattress is important to your sleep ... Found inside – Page 65Because backs don't conform , they need an extra - firm mattress that does ; Beautyrest Back Care . ( In Modern bride , Oct./Nov . Found insideOnly Beautyrest can give yon this restful firmness! There's a difference between "firm- ness"and "hardness." And Beautyrest* proves it. night after night, ... Found inside – Page 43(Normal-Firm model or new Extra-Firm model.) ... New— Extra-Firm Beautyrest The firmness of a posture mattress with the comfort of a Beautyrest Extra-Firm ... Found inside – Page 20All the extra bed room you need is on a Super size Beauty rest. But extra room is just part of ... Beautyrest comes regular firm or extra firm in all sizes. Found inside – Page 121Remember, only Beautyrest gives this combination— the firm, level support you need plus the luxurious comfort you want. The least expensive mattress you can ... Found inside – Page 65Because backs don't conform , they need an extra - firm mattress that does ; Beautyrest Back Care . ( In Modern bride , Oct./Nov . 1970 , p.27 ) Appl . author : Young & Rubicam , Inc. O Simmons CO .; ISep70 ; KK219351 . The best marriages ... Found inside – Page 20Beautyrest comes regular firm or extra firm, ... And Queen-size Beautyrest, 5 inches longer and 6 inches wider; mattress and box spring set complete, ... Found inside – Page 33Your choice of normal firm Beautyrest Supreme or the new extra-firm Beautyrest Back Care. Twin or full size mattress, or matching foundation. Found inside – Page 110-I WHEN YOUR DOCTOR SAYS, "get a firm mattress," it's easier said than done. ... of firmness with the best of comfort, the new Extra-Firm model Beautyrest. Found inside – Page 35Think of that when you're comparing mattress costs! Firm or extra-firm— Beautyrest has both! There's Beautyrest Standard (meets most firmness requirements) ... Found inside – Page 26Beautyrest . And because everyone has a different idea of how firm a mattress should be , Beautyrest now comes in four firmnesses . 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