Found insideThe aim of this book is to present the terminology, applications, trends, and developments in Product Lifecycle Management (PLM). Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. Now in its third edition, this multi-volume Encyclopedia of Management, has been revised and updated to chart the major developments that have occurred in: digital technologies; ethics and governance-related issues; innovation; emerging ... David Teece provides a clear statement of his ideas, and a framework for managers wishing to assess their organization's strategy. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the ... Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous - written for today’s student. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Written specifically for executives and executive MBA students, the edition of this successful book provides a step-by-step 'how to' guide for designing an organization. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other ... This title responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students. This text will inspire them and fully prepare them for their future career in business. Aiming to bridge the gap between theory and application, this work focuses on strategic management. Found insideWritten for managers, advisors and students aspiring to these roles, this book is a guide to decision-making in the domain of corporate strategy. Found insideIn this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. This succinct textbook takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on providing students with the essential tools of analysis. This comprehensive text offers an engaging look into new and traditional strategic management topics. Found inside – Page 135Available on Slideshare, Slide 49. http://www.slideshare.net/Alex.Osterwalder/bmgen-the-story-of-abestselling-management-book. Accessed August 20, 2015. Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. 31 articles, dating from 1980 to 2009 Contributors include: P. Buckley, Y. Doz, T. Frost, S. Ghoshal, H. Gunnar, A. Gupta, M. Hansen, T. Kostova, C. Prahalad, A. Rugman The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Found insideTo get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"-- This book will enable you to understand the potential value added by the best financial strategy, while fully demonstrating the working role of financial strategy within an overall corporate strategy. Responsible Restructuring draws on the results of an eighteen-year study of S&P 500 firms to prove that it makes good business sense to restructure responsibly-to avoid downsizing and instead regard employees as assets to be developed ... Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change. Found inside – Page 538The book is intended for the postgraduate students of Management, and practising ... to the subject. q Revision set and PPT slides provided as web support. Found insideA brand new textbook with an innovative and exciting approach to marketing strategy. Found insideThe Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Found inside – Page iThis is an engaging and challenging resource, perfect for undergraduate and postgraduate students taking strategy courses. For this edition new end-of-chapter short cases as well as new topics, ideas, and illustrations featuring current issues and challenges such as the global economic challenge have been added; and updated Internet resource references are ... Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an ... This book explains how an organization can measure and manage performance with the Balanced Scorecard methodology. This expanded edition includes: A new preface by the authors: Help! Found insideAfter the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's ... Revised edition of the work, Strategic management: concepts. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting ... In this book, we review data modeling basics and explain why the core concepts stored in a high-level data model can have significant business impact on an organization. Divided into two parts, this book discusses the history of powerpoint, explores academic studies on the topic, and demonstrates how to design slides to best suit educational needs and engage with students to avoid the dreaded "death by ... This text is essential reading for students of educational leadership and management as well as for policy-makers, headteachers and principals. Kim Warren presents a complete framework in the field of Strategic Management. The book combines theory with clearly illustrated examples to examine the concept of financial performance and the tools that can be used to improve it. It gives you a range of strategic management tools to assist your thinking and analysis so that you can identify and promote options for developing the business and implement strategic change successfully. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.This edition contains new information to reflect ... Found insideHowever, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. Found insideFully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates ... Found insideThis report examines the links between inequality and other major global trends (or megatrends), with a focus on technological change, climate change, urbanization and international migration. Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis, strategy development and strategy implementation. Written for today ’ s student by Dess/Lumpkin/Eisner is both readable and -! 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